Privacy policy

Last updated: July 30, 2026

Nashville Convention & Visitors Corp and Project 615 operate this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Project 615 is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact information, such as your name, email address, postal address, phone number, and other contact details you provide to us.
  • Account information, such as your username, password, account preferences, and other information you provide when creating or managing an account on our website.
  • Communications information and content, contained in your communications with us, including records and copies of your correspondence (such as email addresses and phone numbers), customer service inquiries, and feedback you provide.
  • Commercial and transaction information, such as records of products or services purchased, obtained, or considered, order history, payment and billing details, and other purchasing or consuming histories or tendencies.
  • Payment Information, such as payment card information and billing details.
    Device and usage information about your device and how you interact with our websites, including your Internet Protocol address, browser type, operating system, unique device identifiers, device attributes, network connection type, browsing history, search history, pages visited, clickstream data, and information about your interaction with our websites or advertisements.
  • Audio/Visual Information, such as photographs and recorded audio and video at our properties that you visit (including through the use of CCTV cameras and other technologies).
  • Geolocation information, such as information that reveals your physical location or movements.
  • Professional information, such as your current or past employer, job title, professional qualifications, and other employment-related information.
  • Demographic Information, such as age, gender, race, ethnicity, marital status, disability status, veteran or military status, or similar characteristics.
  • Inferences drawn from any of the above categories of information, such as a profile reflecting your preferences, characteristics, behavior, attitudes, abilities, and aptitudes.
  • Social media information, such as information from your interactions with our social media pages, including your social media handle, profile information, and the content of your posts or messages to us.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

Our websites are not created or intended for anyone under the age of 13. By using the website, you represent that you are at least 13 years old. If you do not meet this age requirement, then you must not access or use our websites. We do not knowingly collect Personal Information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us through one of the methods listed under Contact Us section.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

How We Safeguard Your Information

We employ commercially reasonable technical, administrative, and physical safeguards designed to protect the security and integrity of your Personal Information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. Any transmission of Personal Information is at your own risk. It is your responsibility to safeguard any passwords, ID numbers, or other access credentials associated with your use of our websites and you are responsible for all access using your credentials.

Notice to Non-U.S. Users

NCVC and Project 615 is headquartered in the United States. Your Personal Information may be transferred to and processed in the United States or other jurisdictions where data protection laws may differ from those in your jurisdiction. By using our websites or providing us with Personal Information you consent to the transfer and processing of your Personal Information as described in this Privacy Notice.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

State Privacy Rights Notice

Depending on where you reside, you may have the right to make certain requests with respect to your Personal Information in accordance with applicable law, including:

  • Access: You may request to confirm whether we process your Personal Information and request information about the third parties to whom we have disclosed Personal Information.  Subject to certain exceptions, you may also request a copy of your Personal Information.
  • Deletion: You can request that we delete your Personal Information that we maintain about you, subject to certain exceptions.
  • Correction: You can request that we correct inaccurate Personal Information that we maintain about you, subject to certain exceptions.
  • Opt-Out of Sale: You may request to opt out of the sale (as defined in the applicable state law) of your Personal Information to a third party.
  • Opt-Out of Targeted Advertising: We may use Personal Information obtained from or in connection with your activities across unaffiliated sites to send more relevant advertising to you. You may request that we stop using your Personal Information for such targeted advertising.

To exercise your privacy rights, depending on where you reside, residents can make these requests online by emailing us at nashcvc@visitmusiccity.com or by phone at 800-657-6910.

We may “sell” certain categories of Personal Information in Information We Collect. We may “sell” these categories of Personal Information to the categories of parties described in How We Share Your Information, including for the advertising, promotional, and other purposes described in How We Use Your Information. For purposes of this paragraph, “sell” means the sale of your Personal Information to a third party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable state laws. If you would like to opt-out of sales or targeted advertising through certain cookie-based tracking for advertising purposes, separately click the “Cookie Preference” link in the footer of each NCVC website you visit to set your preferences or broadcast an opt-out preference signal recognized by NCVC, such as a Global Privacy Control signal, on browsers or browser extensions that support such a signal. Your selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the Personal Information and whether you have an account with us. Depending on where you reside, you may designate an agent to submit an opt-out of sale and opt-out of targeted advertising request on your behalf. Proof to verify your identity and the authorized agent’s authority to submit requests on your behalf are required, or we may deny the request. We use commercially reasonable efforts to authenticate your identity and the authorized agent’s authority through the written documentation provided in connection with the opt-out request in accordance with this Privacy Notice. We may deny certain requests, or fulfil a request only in part, based on our legal rights and obligations. If you are not satisfied with the outcome of your request, depending on where you reside, you may submit an appeal by sending an email to team@project615.com with “Data Privacy Appeal” in the subject line.

Note that for purposes of these requests under this section, Personal Information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider to others.

EU, Switzerland and UK Privacy Rights

For the purpose of EU, Switzerland and UK data protection laws, NCVC acts as a controller in connection with certain Personal Information described in this Privacy Notice. As detailed below, to the extent provided by the law of your jurisdiction, you may have legal rights in relation to the Personal Information about you that NCVC holds. We may require you to prove your identity with approved identification if you request this information.

Lawful Basis for Processing Your Personal Information

We process on the following legal basis:

  • Contract: It is necessary for our performance of the contract you have agreed to enter with us. If you do not provide your Personal Information to us, we will not be able to carry out our obligations under the terms of the contract.
  • Legitimate Interests: We process your Personal Information if it is based on our legitimate interests. For example, we may process Personal Information in reliance on a legitimate interest in the effective and lawful operation of our business, the effective delivery and improvement of our products, services, and platforms, information security operations, compliance with laws and regulations, compliance with requests for disclosure to law enforcement, courts, and regulatory bodies, and to prevent and detect fraud or suspected fraud. In relation to general inquiry and complaints you send us, our legitimate interest is to provide you with information you have requested and to provide customer support.
  • Consent: Where you have given us consent to do so, we provide you, or permit third parties to provide you, with information about goods or services which we feel may interest you. You have the right to withdraw your consent. Please see the section “Rights of data subjects” below to find out how.
  • Legal Claims: We need to process your Personal Information to defend or establish a legal claim (for example, claims relating to the sale of our goods and services under contract law).

Rights of Data Subjects

You have the following rights, where provided under applicable law, regarding your information (each of which are subject to various exceptions and limitations):

  • The right to be informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your information and your rights. This is why we are providing you with the information in this Privacy Notice.
  • The right of access: You have the right to obtain access to your information (if we are processing it), and certain other information (similar to that provided in this Privacy Notice). This is so you are aware and can check that we are using your information in accordance with data protection law.
  • The right to rectification: You have the right to have your information corrected if it is inaccurate or incomplete.
  • The right to erasure: You have the right to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
  • The right to restrict processing: You have rights to restrict further use of your information. When processing is restricted, we can still store your information.
  • The right to data portability: You have rights to obtain and reuse your Personal Information for your own purposes across different services and platforms.
  • The right to object: You have the right to object to certain types of processing, in particular processing based on our legitimate interests. You also can object at any time to your information being used for direct marketing purposes (including profiling related to such direct marketing). Where you object to processing for direct marketing purposes, the Personal Information shall no longer be processed for such purposes.
  • The right to refuse or withdraw consent: You have the right to refuse to provide and withdraw your consent to processing of your Personal Information at any time with effect for future processing.

If you are not satisfied with our response to your complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to a supervisory data protection authority. If you are a UK resident, you can make a complaint to the UK Information Commissioner’s Office (ICO): ico.org.uk/concerns.

Please note your rights in relation to your Personal Information are not absolute. We may, for example, deny you access to your Personal Information when required or authorized by law, or if granting access would have an unreasonable impact on another individual’s privacy. We will retain and use your Personal Information as described in this Privacy Notice, including as necessary to comply with our legal and business obligations, resolve disputes, and enforce our agreements.  You can submit a request regarding your Personal Information by emailing us at team@project615.com or by phone at +1 615-259-4707.

Changes to This Privacy Policy

This Privacy Notice is subject to change from time to time by NCVC or Project 615 and your continued interaction with us, or use of the websites or our Services, means you agree to any changes or revisions. We will notify you of any material changes to our Privacy Notice to the extent required by law. We will post an updated copy on our websites. Please check our websites periodically for updates. Please review this Privacy Notice periodically for any updates or changes. If you object to any such changes to this Privacy Notice in any way, your only option is to immediately discontinue use of our websites and Services. Otherwise, continuing to use our websites and Services after the effective date means that you agree to be bound by the changes.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +1 615-259-4707 or email us at team@project615.com or contact us at Nashville Convention & Visitors Corp, 500 11th Avenue North, Suite 650, Suite 650, Nashville TN 37203, United States.