Mission Statement

Project 615 was formed in the Summer of 2010 by friends that realized through apparel, they could create awareness and funds to harness change in their community of Nashville, Tennessee. In 2020 the brand was acquired by local Nashvillian and talent manager Ryan Kroon, whose years of experience in the Country music industry is felt all across our community and beyond. Project 615’s focus is to celebrate Nashville’s people, teams, organizations, artists, and places through products that locals are proud to wear. Since its inception, Project 615 has donated nearly $1,000,000 to world-changing causes and local non-profits, and will continue the mission to “Spreading Love The Nashville Way.”